Home > Montana, The media > Stupid


So, as I said earlier, the Chronicle no longer has the opinions section linked anywhere online. What happened? This:

Beginning February 28th, 2006, the Chronicle’s Free website has undergone some major changes. We have added quite a bit of content from the Associated Press to the website which can be seen in the links in the left hand navigation. Opinions, Letters to the Editor, At Home, Business to Business, Carve, and some other local news and sports articles have been dropped from this Free Website. However, all of this local content and more can still be viewed online in the E-Chronicle.

The E-Chronicle is free for some subscribers, but not for the rest of us. Now, I don’t understand this. Is anyone really going to subscribe to the E-Chronicle (which was rather slow and pointless, as I remember) without subscribing to the print version? The only reason I go to the Chronicle’s website is the opinion section, typically to get a link for a letter to the editor. I now have no reason to visit, meaning I won’t see the ads, which is their primary source of revenue from the website. I can’t help but think this is a silly tradeoff. Is anyone going to subscribe to the print version for the opinion section? I doubt it. Will they lose traffic because of it? Probably. I don’t get it.

Categories: Montana, The media
  1. March 1, 2006 at 8:07 pm

    They don’t understand how the ‘Net and ‘Net advertising works. This is the same mistake that the New York Times with moving everything behind a pay wall.

    There aren’t enough people willing to pay to support the advertising.

    I don’t know why these people don’t look at the money that Google makes and figure out that you supply free things to get people to your site, which drives up your revenue. Google certainly would be supporting Blogger if it didn’t generate money.

  2. March 2, 2006 at 7:32 am

    Yes, but on the plus side, no more Tammy Hall.

    Oh wait, that’s actually a bad thing.

  3. March 2, 2006 at 9:22 am

    As Bryan said, they aren’t the only ones who have no idea how to make money from an internet. It’s a phenomenon that’s hurting a lot of previously print-based news outlets. Eventually, they’ll figure it out, but they’re going to feel the hurt now.

  4. March 2, 2006 at 12:25 pm

    Maybe they’re just embarassed about what easy pickin’s their opinions and letters were… I, for one, am broken-hearted I won’t be able to troll in the muck for homophobic rants from Bozeman citizens.

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